Could this be the Nation Unlikiest Winner?

Could this be the Nation’s  “Unlikiest Winner”?

The “Unlikiest Winner”. That is what one newspaper called 16th District Republican Candidate for Congress Johnny Tacherra: With only a part time campaign manager, two campaign consultants, and a little more than $300,000, Johnny Tacherra’s off the radar campaign is just this close to toppling a long-term Democrat Congressman. Jim Costa initially looked to be losing the seat. Now he has a very slight lead with more votes to be counted and things could go either way.

When the votes began to indicate a possible win. The NRCC suddenly jumped in to help see about ensuring a victory for Tacherra. Prior to this, Tacherra had not been on the map. How did this potential toppling happen?

Lee Neves and Carl Fogliani of Crosscurrents ( came up with an innovative way to get the message out when they understood the limitations of budget. Unlike many campaigns, Carl and Lee knew that they didn’t have the money to do the classic mail out approach that is typically a part of campaigns to reach out many times to voters with mail.Instead, they brought in Action Solutions( and used automated calls, or BROADCAST MESSAGING, to reach the many voters that would help get Tacherra the victory.Starting in May and continuing throughout the campaign, messages that marketed “Farmer Johnny Tacherra” as the one who could help solve issues that Costa had ignored far too long. Issues of water, banning flights from Ebola stricken nations, job creation, excessive spending, security and stopping Barack Obama’s Obamacare were messaged via automated “robo” calls that much more effectively reached voters and surprised Costa and even the NRCC (one article quote said, “Not a single person steeped in the world of federal politics saw this coming.” Read more here: went out at intervals over this period, reaching targeted audience’s selected by Crosscurrents. And it worked! There was a volunteer ground game but little else in terms of a “ground game”.

Winner is the label any candidate wants to wear.  And Winner is what any campaign manager or consultant should want their client to wear. Let Action Solutions get your message out and become a winner!

If you have any questions or concerns, please contact me, Jeff Kubler, at 888-761-3003 or at

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