Empower your Fundraising
Empower Your Year-End Year-End Fundraising!
Nearly every sport uses statistics and statistical analysis to help focus on what their team does best and to try and improve their winning percentages. The Golden State Warriors rely on the 3 point shot because it statistically has been shown that they get more wins from using it. In the same way, most things you do might be enhanced by analyzing what works best. This also applies to raising money to campaigns and interest groups! Action Solutions has worked with many campaigns and interest groups (here is a link: http://actionsolutions.net/clients/) and everyone is interested in how to raise money more effectively (of course one reason Action Solutions was helping these groups is that its products and services are the most cost effective way to communicate)! That is why, when Action Solutions was introduced to Rainmaking, we had a deep interest in finding out more about what this product can do to help with fundraising!
What is a Rain Maker? The dictionary gives a definition that applies here as “a person who generates income for a business or organization by brokering deals or attracting clients or funds”. The Rainmaking.us tool can be described in several ways but one elevator speech might be the following, “Rainmaker Data Solutions has a proprietary database of almost 15 million wealthy Americans including over 170,000 who have a history of supporting hundreds of Republican candidates (including over 40,000 Cruz supporters and 30,000 Carson supporters) PACs and Advocacy Groups. Current small donors can be matched to identify those with both the history and capability of giving significantly more. Rainmaker can also reach these donors and similar prospects via digital display advertising because 83% of these households match to a current IP address enabling committees to reach them via any electronic device (PC, laptop, pad or smartphone) in their household.” The higher knowledge database can help you elevate your current list to find those you already know who can give more to assist your efforts and it can help you expand your list. You can now look at your list and understand who needs a personal visit, who needs a phone call, and who get a letter. As a fundraising entity you can have confidence that your appeals will have the right pitch for amount and you will do better!
Action Solutions is a partner in promoting and selling Rainmaking.us. One first step everyone can take is have their existing list evaluated for the general nature of what is there in terms of capability. This initial FREE evaluation will expose a couple of people on your list that are likely large donor capable donors. Call today to set up your evaluation. And begin your discussion towards more effectiveness in fundraising and more action from your candidate or group!
If you have any questions or would like additional information concerning steps that can be taken, contact Jeff Kubler, at jeff@actionsolutions.net or at 503-914-1082. You can also visit the website at http://www.actionsolutions.net.
